Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Edition: 7th edDescription: xx, 449, [41] p. : ill. (some col.) ; 28 cmISBN: - 9780073526157 (acidfree paper)
- 0073526150 (acidfree paper)
- 9780071317153 (pbk. : international student ed.)
- 0071317155 (pbk. : international student ed.)
- P 90 BAR
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Books | GHU Library | P 90 BAR (Browse shelf(Opens below)) | Available | GHU3620580758 |
Includes bibliographical references and index.
Pt. 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Pt. II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10.The Internet and the world wide web. Pt. III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. Pt. IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
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