Introduction to mass communication : (Record no. 663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01735cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 682145394 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GHU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260604141841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101117s2012 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010046629 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073526157 (acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073526150 (acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071317153 (pbk. : international student ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071317155 (pbk. : international student ed.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GHU |
| Language of cataloging | eng |
| Transcribing agency | GHU |
| Modifying agency | GHULIB |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 BAR |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 90 BAR |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc. | Stanley J. Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 449, [41] p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Pt. II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10.The Internet and the world wide web. Pt. III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. Pt. IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | GHU Library | GHU Library | 06/04/2026 | P 90 BAR | GHU3620580758 | 06/04/2026 | 06/04/2026 | Books |