Introduction to mass communication : media literacy and culture /
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - 7th ed. - New York : McGraw-Hill, c2012. - xx, 449, [41] p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Pt. 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Pt. II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10.The Internet and the world wide web. Pt. III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. Pt. IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
9780073526157 (acidfree paper) 0073526150 (acidfree paper) 9780071317153 (pbk. : international student ed.) 0071317155 (pbk. : international student ed.)
2010046629
Mass media.
Mass media and culture.
Media literacy.
P 90 BAR
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - 7th ed. - New York : McGraw-Hill, c2012. - xx, 449, [41] p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Pt. 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Pt. II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10.The Internet and the world wide web. Pt. III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. Pt. IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
9780073526157 (acidfree paper) 0073526150 (acidfree paper) 9780071317153 (pbk. : international student ed.) 0071317155 (pbk. : international student ed.)
2010046629
Mass media.
Mass media and culture.
Media literacy.
P 90 BAR