Marketing management [electronic resource].
Material type:
TextPublisher: Harlow, England : Pearson, 2026Copyright date: ©2026Edition: Seventeenth edition / Philip Kotler, Kevin Lane Keller, Alexander ChernevDescription: 1 online resource (605 pages) : illustrationsContent type: - text
- computer
- online resource
- 9789367138199
- 9789367138199
- 9789367138199
- 658.8 23
- HF5415.13 KOT
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | GHU Library | HF5415.13 KOT (Browse shelf(Opens below)) | 1 | Available | GHU5123058174 |
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| HF5387 PAR Business ethics | HF5387 SIN Practical ethics. | HF5415 KOT Principles of marketing / | HF5415.13 KOT Marketing management [electronic resource]. | HF5415.33 UND Understanding children as consumers | HF5415.332.C45 UND Understanding children as consumers / | HF5415.332 UND Understanding children as consumers / |
Includes Internet access code card.
Previous edition: 2015.
Includes bibliographical references and indexes.
Description based on print version record.
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