Normal view MARC view ISBD view

Kotler, Philip,

Marketing management [electronic resource]. - Seventeenth edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev. - 1 online resource (605 pages) : illustrations.

Includes Internet access code card. Previous edition: 2015.

Includes bibliographical references and indexes.

ISBN: 9789367138199 9789367138199 9789367138199

Source: 6796149 Proquest Ebook Central

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415.13 KOT

Dewey Class. No.: 658.8