Marketing management (Record no. 157)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01551nam a22004573i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC6796149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GHU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260525100731.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr||n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211213t20222022enka ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| Qualifying information | pbk + Internet access card |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| Qualifying information | pbk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789367138199 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (MiAaPQ)EBC6796149 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1283855551 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 6796149 |
| Source of stock number/acquisition | Proquest Ebook Central |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaONFJC |
| Description conventions | rda |
| Transcribing agency | CaONFJC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 KOT |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Medium | [electronic resource]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth edition / |
| Remainder of edition statement | Philip Kotler, Kevin Lane Keller, Alexander Chernev. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, England : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2026 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (605 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Internet access code card. |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander, |
| Relator term | author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/gmul-ebooks/detail.action?docID=6796149">https://ebookcentral.proquest.com/lib/gmul-ebooks/detail.action?docID=6796149</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | GHU Library | GHU Library | 05/25/2026 | HF5415.13 KOT | GHU5123058174 | 05/25/2026 | 1 | 05/25/2026 | Books |