Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse / edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė and Rita Baranauskienė.
Material type:
TextLanguage: English Series: Language and Linguistics E-Books Online, Collection 2024 | Studies in Pragmatics ; 22.Publisher: Leiden ; Boston : Brill, 2024Copyright date: ©2024Description: 1 online resource (280 pages) : illustrationsContent type: - text
- computer
- online resource
- 9789004687721
- Rhetoric and Stylistics in Public Discourse
- 491/.9256 23
- P94.65.L58
Includes bibliographical references and index.
Acknowledgements -- List of Illustrations -- Notes on Editors -- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Part 1: Multimodal Rhetoric -- 1 Rhetoric of Promise: Value Topic in Local Political Discourse -- Eglė Gabrėnaitė -- 2 Verbal and Visual Expression of Threat in Local Political Discourse -- Eglė Gabrėnaitė -- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation -- Skirmantė Biržietienė -- Part 2: Multimodal Stylistics -- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 8 Embodiment of Transformation of Emotions in the Audiovisual Text -- Jurgita Kerevičienė -- Index.
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
English
Description based on print version record.
There are no comments on this title.