Approaches to Multimodality : (Record no. 27831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04163nam a22005538i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BRILL9789004687721 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610105219.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416s2024 gw sb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2024010448 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789004687721 |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789004687714 |
| Qualifying information | (print) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1163/9789004687721 |
| Source of number or code | DOI |
| 035 ## - SYSTEM CONTROL NUMBER | |
| Canceled/invalid control number | (OCoLC)1427180714 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NL-LeKB |
| Transcribing agency | NL-LeKB |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P94.65.L58 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | CFGA |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | LAN |
| Subject category code subdivision | 009030 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | LAN |
| Subject category code subdivision | 016000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 491/.9256 |
| Edition information | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Approaches to Multimodality : |
| Remainder of title | Rhetoric and Stylistics in Public Discourse / |
| Statement of responsibility, etc. | edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė and Rita Baranauskienė. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Rhetoric and Stylistics in Public Discourse |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Leiden ; |
| -- | Boston : |
| Name of producer, publisher, distributor, manufacturer | Brill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2024 |
| 300 ## - online resource | |
| Extent | 1 online resource (280 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Language and Linguistics E-Books Online, Collection 2024 |
| 490 1# - SERIES STATEMENT | |
| Series statement | Studies in Pragmatics ; |
| Volume/sequential designation | 22 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Title | Acknowledgements -- List of Illustrations -- Notes on Editors -- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Part 1: Multimodal Rhetoric -- 1 Rhetoric of Promise: Value Topic in Local Political Discourse -- Eglė Gabrėnaitė -- 2 Verbal and Visual Expression of Threat in Local Political Discourse -- Eglė Gabrėnaitė -- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation -- Skirmantė Biržietienė -- Part 2: Multimodal Stylistics -- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 8 Embodiment of Transformation of Emotions in the Audiovisual Text -- Jurgita Kerevičienė -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Lithuanian language |
| General subdivision | Modality. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Lithuanian language |
| General subdivision | Rhetoric. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Lithuanian language |
| General subdivision | Style. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and culture |
| Geographic subdivision | Lithuania. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baranauskienė, Rita, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Juzelėnienė, Saulutė, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Šarkauskienė, Skirmantė, |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse. |
| Place, publisher, and date of publication | Leiden ; Boston : Brill, 2024. |
| International Standard Book Number | 9789004687714w(DLC) 2024010447 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Language and Linguistics E-Books Online, Collection 2024. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Studies in Pragmatics ; |
| Volume/sequential designation | 22. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Public note | DOI: |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.1163/9789004687721">http://dx.doi.org/10.1163/9789004687721</a> |
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