Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /
Approaches to Multimodality : Rhetoric and Stylistics in Public Discourse /
Rhetoric and Stylistics in Public Discourse
edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė and Rita Baranauskienė.
- 1 online resource (280 pages) : illustrations.
- Language and Linguistics E-Books Online, Collection 2024 Studies in Pragmatics ; 22 .
- Language and Linguistics E-Books Online, Collection 2024. Studies in Pragmatics ; 22. .
Includes bibliographical references and index.
Acknowledgements -- List of Illustrations -- Notes on Editors -- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Part 1: Multimodal Rhetoric -- 1 Rhetoric of Promise: Value Topic in Local Political Discourse -- Eglė Gabrėnaitė -- 2 Verbal and Visual Expression of Threat in Local Political Discourse -- Eglė Gabrėnaitė -- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation -- Skirmantė Biržietienė -- Part 2: Multimodal Stylistics -- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 8 Embodiment of Transformation of Emotions in the Audiovisual Text -- Jurgita Kerevičienė -- Index.
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
English
9789004687721
10.1163/9789004687721 DOI
2024010448
Lithuanian language--Modality.
Lithuanian language--Rhetoric.
Lithuanian language--Style.
Mass media and culture--Lithuania.
P94.65.L58
491/.9256
Includes bibliographical references and index.
Acknowledgements -- List of Illustrations -- Notes on Editors -- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Part 1: Multimodal Rhetoric -- 1 Rhetoric of Promise: Value Topic in Local Political Discourse -- Eglė Gabrėnaitė -- 2 Verbal and Visual Expression of Threat in Local Political Discourse -- Eglė Gabrėnaitė -- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation -- Skirmantė Biržietienė -- Part 2: Multimodal Stylistics -- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements -- Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages -- Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 8 Embodiment of Transformation of Emotions in the Audiovisual Text -- Jurgita Kerevičienė -- Index.
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
English
9789004687721
10.1163/9789004687721 DOI
2024010448
Lithuanian language--Modality.
Lithuanian language--Rhetoric.
Lithuanian language--Style.
Mass media and culture--Lithuania.
P94.65.L58
491/.9256