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Marketing management [electronic resource]. by
Edition: Seventeenth edition / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
Material type:  Text; Format:
available online
 ; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, 2026Copyright date: ©2026
Availability: Items available for loan: GHU Library (1)Call number: HF5415.13 KOT.
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Marketing Letters [electronic resource] : A Journal of Research in Marketing / edited by Ashlee Humphreys, Kanishka Misra, Jeffrey R. Parker, Frank Kardes, Joel Steckel, Randolph E. Bucklin, Joel E. Urbany, Peter N. Golder, Sandy Jap, Aparna A. Labroo, Natalie Mizik, Russell Winer, Joel Huber. by
- Humphreys, Ashlee [editor.]
- Misra, Kanishka [editor.]
- Parker, Jeffrey R [editor.]
- Kardes, Frank [editor.]
- Steckel, Joel [editor.]
- Bucklin, Randolph E [editor.]
- Urbany, Joel E [editor.]
- Golder, Peter N [editor.]
- Jap, Sandy [editor.]
- Labroo, Aparna A [editor.]
- Mizik, Natalie [editor.]
- Winer, Russell [editor.]
- Huber, Joel [editor.]
- SpringerLink (Online service)
Material type:  Continuing resource; Format:
available online
; Type of continuing resource:
periodical
Publisher: New York : Springer US : Imprint: Springer.
Availability: No items available.
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Average : 0.0 out of 5 stars
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