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Corporate Reputation Review [electronic resource] / edited by Guido Berens, Yijing Wang.

Contributor(s): Material type: Continuing resourcePublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan.Description: online resourceISSN:
  • 1479-1889
Subject(s): Additional physical formats: Printed version: : No titleOnline resources: Summary: Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation. The Journal is reviewed by a distinguished editorial board, under the guidance of Yijing Wang (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication. Every issue publishes: Rigorous research - including quantitative, qualitative, experimental and field studies with direct application to business practice For your bookshelf - reviews of major new books on reputation management and corporate communication Corporate Reputation Review is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools including: CEOs Corporate Communication Directors Heads of Investor Relations Marketing Directors Heads of Public Relations Heads of Public Affairs Heads of Employee Communication Heads of Corporate Branding Heads of Information and Knowledge Management Heads of External Communications Strategic Planners Consultants Academics and Researchers.
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Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation. The Journal is reviewed by a distinguished editorial board, under the guidance of Yijing Wang (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication. Every issue publishes: Rigorous research - including quantitative, qualitative, experimental and field studies with direct application to business practice For your bookshelf - reviews of major new books on reputation management and corporate communication Corporate Reputation Review is essential reading for senior professionals in private and public sector organisations and academic observers in universities and business schools including: CEOs Corporate Communication Directors Heads of Investor Relations Marketing Directors Heads of Public Relations Heads of Public Affairs Heads of Employee Communication Heads of Corporate Branding Heads of Information and Knowledge Management Heads of External Communications Strategic Planners Consultants Academics and Researchers.

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