Understanding children as consumers / edited by David Marshall.
Material type:
TextSeries: Advanced marketing seriesPublication details: London ; Thousand Oaks : SAGE, 2010.Description: 1 online resource (xvii, 262 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780857026743
- 0857026747
- 658.8342083 22
- HF5415.332 UND U53 2010eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | GHU Library | HF5415.332 UND (Browse shelf(Opens below)) | Available | GHU1222812952 |
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| HF5415.13 KOT Marketing management [electronic resource]. | HF5415.33 UND Understanding children as consumers | HF5415.332.C45 UND Understanding children as consumers / | HF5415.332 UND Understanding children as consumers / | HF5415.7 KAP Basics of distribution management loghistical approach | HF5547 HAR Secretarial duties | HF5548.32 KIN Digital marketing strategy an integrated approach to online marketing |
Includes bibliographical references and index.
Introduction - David Marshall; PART ONE: CHILDREN AS CONSUMERS; Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas; Consumer Socialization in Families - Karin M Ekström; Methodological and Design Issues in Research with Children - Teresa Davis; PART TWO: ENCOUNTERING MARKETING; Children and the Market - Gary Cross; An American Historical Perspective; Children and Brands - Agnes Nairn; Children and Advertising - Brian Young; Children and Shopping - Julie Tinson and Clive Nancarrow; Children and Money - Christine Roland-Lévy; PART THREE: KIDS' STUFF; Children and Food - David Marshall and Stephanie O'Donohoe; Children and the Internet - Birgitte Tufte and Jeanette Rasmussen; Children and Fashion - Maria Piacentini; PART FOUR: LOOKING FORWARD; The Ethics of Marketing to Children - Sarah Todd; Children as 'Competent' Consumers - Stephen Kline;
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