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Understanding children as consumers / edited by David Marshall. - London ; Thousand Oaks : SAGE, 2010. - 1 online resource (xvii, 262 pages) : illustrations. - Advanced marketing series . - Advanced marketing series .

Includes bibliographical references and index.

Introduction - David Marshall; PART ONE: CHILDREN AS CONSUMERS; Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas; Consumer Socialization in Families - Karin M Ekström; Methodological and Design Issues in Research with Children - Teresa Davis; PART TWO: ENCOUNTERING MARKETING; Children and the Market - Gary Cross; An American Historical Perspective; Children and Brands - Agnes Nairn; Children and Advertising - Brian Young; Children and Shopping - Julie Tinson and Clive Nancarrow; Children and Money - Christine Roland-Lévy; PART THREE: KIDS' STUFF; Children and Food - David Marshall and Stephanie O'Donohoe; Children and the Internet - Birgitte Tufte and Jeanette Rasmussen; Children and Fashion - Maria Piacentini; PART FOUR: LOOKING FORWARD; The Ethics of Marketing to Children - Sarah Todd; Children as 'Competent' Consumers - Stephen Kline;

Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;


Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.

ISBN: 9780857026743 0857026747

Standard No.: 9786612623974

Source: 9780857026743 Ingram Content Group

LCCN: (WlAbNL)99965145402419

Nat. Bib. No.: GBB6G1019 bnb

Subjects--Topical Terms:
Child consumers.
Consumer behavior.
BUSINESS & ECONOMICS--Consumer Behavior.
Child consumers.
Consumer behavior.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.332 UND / U53 2010eb

Dewey Class. No.: 658.8342083