Understanding children as consumers / edited by David Marshall.
Material type:
TextSeries: Advanced marketing series (Los Angeles, Calif.)Publication details: Los Angeles : Sage, 2010.Description: xvii, 262 pages : illuistrations ; 25 centimetersISBN: - 9781847879264
- 1847879268
- 9781847879271 (paper)
- 1847879276 (paper)
- 658.8342083 22
- HF5415.332.C45 UND
- HF5415.332.C45 UND
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | GHU Library | HF5415.332.C45 UND (Browse shelf(Opens below)) | 1 | Available | GHU3555880653 |
Includes bibliographical references and index.
Introduction / David Marshall -- Developing as consumers / Valérie-Inés de la Ville and Valérie Tartas -- Consumer socialization in families / Karin M. Ekström -- Methodological and design issues in research with children / Teresa Davis -- Children and the market : an American historical perspective / Gary Cross -- Children and brands / Agnes Nairn -- Children and advertising / Brian Young -- Children and shopping / Julie Tinson and Clive Nancarrow -- Children and money / Christine Roland-Lévy -- Children and food / David Marshall and Stephanie O'Donohue -- Children and the Internet / Birgitte Tufte and Jeanette Rasmussen -- Children and fashion / Maria Piacentini -- The ethics of marketing to children / Sarah Todd -- Children as 'competent' consumers / Stephen Kline.
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