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Understanding children as consumers / edited by David Marshall. - Los Angeles : Sage, 2010. - xvii, 262 pages : illuistrations ; 25 centimeters - Advanced marketing series. . - Advanced marketing series (Los Angeles, Calif.) .

Includes bibliographical references and index.

Developing as consumers / Consumer socialization in families / Methodological and design issues in research with children / Children and the market : an American historical perspective / Children and brands / Children and advertising / Children and shopping / Children and money / Children and food / Children and the Internet / Children and fashion / The ethics of marketing to children / Children as 'competent' consumers / David Marshall -- Valérie-Inés de la Ville and Valérie Tartas -- Karin M. Ekström -- Teresa Davis -- Gary Cross -- Agnes Nairn -- Brian Young -- Julie Tinson and Clive Nancarrow -- Christine Roland-Lévy -- David Marshall and Stephanie O'Donohue -- Birgitte Tufte and Jeanette Rasmussen -- Maria Piacentini -- Sarah Todd -- Stephen Kline. Introduction /

ISBN: 9781847879264 1847879268 9781847879271 (paper) 1847879276 (paper)

LCCN: 2009936891

Nat. Bib. No.: GBB009920 bnb

Nat. Bib. Agency Control No.: 015474240 Uk

Subjects--Topical Terms:
Child consumers.
Consumer behavior.

LC Class. No.: HF5415.332.C45 UND HF5415.332.C45 UND

Dewey Class. No.: 658.8342083