Includes bibliographical references and index.

Acknowledgements -- List of Figures -- Abbreviations -- Ancient Sources -- Introduction -- 1 Advertising in the Historical Context --  1 Introduction: Historians and the World of Advertising --  2 Advertising Methods in the Roman World --  3 Characteristics of edicta, acclamationes, and libelii gladiatorum --  4 Reading edicta as Advertisements -- 2 Spaces for Advertising in Pompeii --  1 Introduction: Cognitive Stage of the Advertising Process --  2 Advertising within the City Walls: Location and Spatial Context --  3 Advertising Outside the City Walls: Location and Spatial Context -- 3 Reading Advertisements in Pompeii --  1 Introduction: Semantic Stage of the Advertising Process --  2 Technical Execution of edicta --  3 Textual Elements of edicta --  4 Format, Shape, and Colour of edicta -- 4 Responses to Advertising in Pompeii --  1 Introduction: Behavioural Stage of the Advertising Process --  2 Acclamationes and Organisers of Shows --  3 Programmes of Shows: libelli and Pseudo-libelli --  4 Graffiti and Supporters of Gladiatorial Fights -- Conclusion -- Appendix 1 --  1 Pompeii -- Appendix 2 --  1 Pompeii --  2 Herculaneum -- Bibliography -- Index of inscriptions -- Index of people -- Index of places.

Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.

English

Description based on print version record.