Business research methods / Naval Bajpai.
Material type:
TextPublisher: Uttar Pradesh, India : Pearson, [2018]Copyright date: ©2018Edition: Second editionDescription: 1 online resource (1 volume) : illustrations; 28 centimetresContent type: - text
- computer
- online resource
- 9789352861620
- 9352861620
- 658 23
- HD30.4 BAJ
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | GHU Library | HD30.4 BAJ (Browse shelf(Opens below)) | 1 | Available | GHU5229436787 | |||||||||||||
| Books | GHU Library | HD30.4 BAJ (Browse shelf(Opens below)) | 2 | Available | GHU4323917546 |
Includes bibliographical references.
"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis."
Online resource; title from title page (viewed October 25, 2017).
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