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Bajpai, Naval, 1971-

Business research methods / Naval Bajpai. - Second edition. - 1 online resource (1 volume) : illustrations; 28 centimetres.

Includes bibliographical references.

"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis."

ISBN: 9789352861620 9352861620

Source: CL0500000906 Safari Books Online

Subjects--Topical Terms:
Management--Research.
Business--Research.

LC Class. No.: HD30.4 BAJ

Dewey Class. No.: 658