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010 _a(WlAbNL)99965145402419
015 _aGBB6G1019
_2bnb
020 _a9780857026743
_q(electronic bk.)
020 _a0857026747
_q(electronic bk.)
020 _z9781847879264
_q(hbk.)
020 _z1847879268
_q(hbk.)
020 _z9781847879271
_q(pbk.)
020 _z1847879276
_q(pbk.)
024 8 _a9786612623974
035 _a(WlAbNL)(Uk)ark:/81055/vdc_100025503011.0x000001
035 _a(WlAbNL)(Uk)017421633
037 _a9780857026743
_bIngram Content Group
040 _aN$T
_beng
_cGHU
_dGHULIB
042 _aukblsr
050 4 _aHF5415.332 UND
_bU53 2010eb
072 7 _aBUS
_x016000
_2bisacsh
082 0 4 _a658.8342083
_222
245 0 0 _aUnderstanding children as consumers /
_cedited by David Marshall.
260 _aLondon ;
_aThousand Oaks :
_bSAGE,
_c2010.
300 _a1 online resource (xvii, 262 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aAdvanced marketing series
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction - David Marshall; PART ONE: CHILDREN AS CONSUMERS; Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas; Consumer Socialization in Families - Karin M Ekström; Methodological and Design Issues in Research with Children - Teresa Davis; PART TWO: ENCOUNTERING MARKETING; Children and the Market - Gary Cross; An American Historical Perspective; Children and Brands - Agnes Nairn; Children and Advertising - Brian Young; Children and Shopping - Julie Tinson and Clive Nancarrow; Children and Money - Christine Roland-Lévy; PART THREE: KIDS' STUFF; Children and Food - David Marshall and Stephanie O'Donohoe; Children and the Internet - Birgitte Tufte and Jeanette Rasmussen; Children and Fashion - Maria Piacentini; PART FOUR: LOOKING FORWARD; The Ethics of Marketing to Children - Sarah Todd; Children as 'Competent' Consumers - Stephen Kline;
506 1 _aLegal Deposit;
_cOnly available on premises controlled by the deposit library and to one user at any one time;
_eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).
_5WlAbNL
540 _aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
_5WlAbNL
588 0 _aPrint version record.
650 0 _aChild consumers.
_0http://id.loc.gov/authorities/subjects/sh87006897
650 0 _aConsumer behavior.
_0http://id.loc.gov/authorities/subjects/sh87006429
650 7 _aBUSINESS & ECONOMICS
_xConsumer Behavior.
_2bisacsh
650 7 _aChild consumers.
_2fast
_0(OCoLC)fst00854389
_0http://id.worldcat.org/fast/854389
650 7 _aConsumer behavior.
_2fast
_0(OCoLC)fst00876238
_0http://id.worldcat.org/fast/876238
655 4 _aElectronic books.
700 1 0 _aMarshall, Dave
_0http://id.loc.gov/authorities/names/no96013656
_1http://viaf.org/viaf/305032884
830 0 0 _aAdvanced marketing series
942 _2lcc
_cBOOK
_n0
981 _aLD-Ebook
999 _c84
_d84