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001			99970313202419
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007			cr |||||||||||
008			150610s2016 cau eob 001 0 eng d
010			_a(WlAbNL)99970313202419
015			_aGBB975126 _2bnb
020			_a9781483309712 _q(PDF)
020			_a1483309711 _q(PDF)
020			_a9781483315102
020			_a148331510X
020			_z9781452276670 _q(paperback)
035			_a(WlAbNL)(Uk)ark:/81055/vdc_100025337869.0x000001
035			_a(WlAbNL)(Uk)017552417
037			_a9781483309712 _bIngram Content Group
040			_aNLE _beng _cGHU _dGHU _dUk _erda
042			_aukblsr
050			_aBF637 OKE
082	0	4	_a153.852 _223
100	1		_aO'Keefe, Daniel J., _eauthor.
245	1	0	_aPersuasion : _btheory and research / _cDaniel J. O'Keefe.
250			_aThird edition.
264		1	_aLos Angeles : _bSAGE Publications, _c[2016]
300			_a1 online resource (xix, 387 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPreface; Chapter 1: Persuasion, Attitudes, and Actions; The Concept of Persuasion; The Concept of Attitude; Attitude Measurement Techniques; Attitudes and Behaviors; Assessing Persuasive Effects; Conclusion; Notes; Chapter 2: Social Judgment Theory; Judgments of Alternative Positions on an Issue; Reactions to Communications; Critical Assessment; Conclusion; Notes; Chapter 3: Functional Approaches to Attitude; A Classic Functional Analysis; Subsequent Developments; Commentary; Conclusion; Notes; Chapter 4: Belief-Based Models of Attitude; Summative Model of Attitude; Research Evidence and Commentary; Conclusion; Notes; Chapter 5: Cognitive Dissonance Theory; General Theoretical Sketch; Some Research Applications; Revisions of, And Alternatives to,
505	0		_aDissonance Theory; Conclusion; Notes; Chapter 6: Reasoned Action Theory; The Reasoned Action Theory Model; Influencing Intentions; Intentions and Behaviors; Adapting Persuasive Messages to Recipients Based on Reasoned Action Theory; Commentary; Conclusion; Notes; Chapter 7: Stage Models; The Transtheoretical Model; The Distinctive Claims of Stage Models; Other Stage Models; Conclusion; Notes; Chapter 8: Elaboration Likelihood Model; Variations in the Degree of Elaboration: Central versus Peripheral Routes to Persuasion; Factors Affecting the Degree of Elaboration; Influences on Persuasive Effects under Conditions of High Elaboration: Central Routes to Persuasion; Influences on Persuasive Effects under Conditions of Low Elaboration: Peripheral Routes to Persuasion; Multiple Roles for Persuasion Variables; Adapting Persuasive Messages.
505	0		_aTo Recipients Based on the ELM; Commentary; Conclusion; Notes; Chapter 9: The Study of Persuasive Effects; Experimental Design and Causal Inference; Two General Challenges in Studying Persuasive Effects; Conclusion; Notes; Chapter 10: Communicator Factors; Communicator Credibility; Liking; Other Communicator Factors; Conclusion; Notes; Chapter 11: Message Factors; Message Structure and Format; Message Content; Sequential Request Strategies; Conclusion; Notes; Chapter 12: Receiver Factors; Individual Differences; Transient Receiver States; Influencing Susceptibility to Persuasion; Conclusion; Notes; References; Author Index; Subject Index; About the Author.
506	1		_aLegal Deposit; _cOnly available on premises controlled by the deposit library and to one user at any one time; _eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK). _5WlAbNL
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5WlAbNL
650		0	_aPersuasion (Psychology) _0http://id.loc.gov/authorities/subjects/sh85100175
650		7	_aPersuasion (Psychology) _2fast _0(OCoLC)fst01058890 _0http://id.worldcat.org/fast/1058890
942			_2lcc _cBOOK _n0
981			_aLD-Ebook
999			_c68 _d68