000			01735cam a22003134a 4500
001			682145394
003			GHU
005			20260604141841.0
008			101117s2012 nyua b 001 0 eng d
010			_a2010046629
020			_a9780073526157 (acidfree paper)
020			_a0073526150 (acidfree paper)
020			_a9780071317153 (pbk. : international student ed.)
020			_a0071317155 (pbk. : international student ed.)
040			_aGHU _beng _cGHU _dGHULIB _erda
050			_aP 90 BAR
090	0		_aP 90 BAR
100	1	0	_aBaran, Stanley J.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran.
250			_a7th ed.
260			_aNew York : _bMcGraw-Hill, _cc2012.
300			_axx, 449, [41] p. : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. Pt. II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9. Video games -- Chapter 10.The Internet and the world wide web. Pt. III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. Pt. IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
650		0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
942			_2lcc _cBOOK _n0
999			_c663 _d663