000 04357cam a2200349 a 4500
001 553368934
003 GHU
005 20260604100118.0
008 080716s2008 enka b 000 0 eng
015 _aGBA890612
_2bnb
015 _aGBA890612
_2dnb
020 _a9780273710516
_q(hardback)
035 _a(UkLiU)b38607682-44liv_inst
035 _a(UkLiU)991020182939707351
040 _aUKM
_beng
_cGHU
_dGHULIB
_erda
050 _aPE1115 MIN
100 1 0 _aMinto, Barbara.
_0http://id.loc.gov/authorities/names/n82033063
_0http://viaf.org/viaf/sourceID/LC
_n82033063.
245 1 4 _aThe pyramid principle :
_b[logic in writing and thinking] /
_cBarbara Minto.
250 _aThird revised edition.
260 _aHarlow, England ;
_aNew York :
_bFinancial Times Prentice Hall,
_c2021.
300 _axiii, 224 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
500 _aFirst edition 1987.
504 _aIncludes bibliographical references (pages 215-218).
505 0 _apt. I. The Pyramid Principle : Logic in Writing -- 1. Why a pyramid structure? -- Sorting into pyramids -- -- The magical number seven -- -- The need to state the logic -- Ordering from the top down -- Thinking from the bottom up -- -- 2. The substructures within the pyramid -- The vertical relationship -- The horizontal relationship -- The introductory flow -- -- 3. How to build a pyramid structure -- The top-down approach -- The bottom-up approach -- Caveats for beginners -- -- 4. Fine points of introductions -- Initial introductions -- -- Why a story? -- -- How long should it be? -- -- Where do you start the situation? -- -- What's a complication? -- -- Why that order? -- -- What about the key line? -- -- Further examples -- -- In summary -- Some common patterns -- -- Directives -- -- Requests for funds -- -- 'How to' documents -- -- Letters of proposal -- -- Progress reviews -- Transitions between groups -- -- Referencing backward -- -- Summarizing -- -- Concluding -- -- 5. Deduction and induction : the difference -- Deductive reasoning -- -- How it works -- -- When to use it -- Inductive reasoning -- -- How it works -- -- How it differs -- -- 6. How to highlight the structure -- Headings -- Underlined points -- Decimal numbering -- Indented display -- -- pt. II. The Pyramid Principle : Logic in Thinking -- 7. Questioning the order of a grouping -- Time order -- -- Incomplete thinking -- -- Confused logic -- -- False grouping -- Structural order -- -- Creating a structure -- -- Describing a structure -- -- Imposing a structure -- Ranking order -- -- Creating proper class groupings -- -- Identifying improper class groupings -- -- 8. Questioning the problem-solving process -- The problem-solving process -- -- What is the problem? -- -- Where does it lie? -- -- Why does it exist? -- -- What could we do about it? -- -- What should we do about it? -- Defining the problem -- -- Period graph books -- Structuring the analysis of the problem -- -- Five typical logic trees -- -- Use of the logic tree concept -- -- 9. Questioning the summary statement -- Stating the effect of actions -- -- Make the wording specific -- -- Distinguish the levels of action -- Drawing an inference from conclusions -- -- Find the structural similarity -- -- Visualize the relationships -- -- 10. Putting it into readable words -- Create the image -- Copy the image in words -- -- App. Problem solving in structureless situations.
520 _aHow many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle shows you how to communicate your ideas clearly and succinctly. It explains how to: think creatively, reason lucidly, and express ideas with clarity; define complex problems and establish the objectives of any document; assess your ideas and recognize their relative importance; structure your reasoning into a coherent and transparent argument; and, analyze your argument to confirm its effectiveness.
650 0 _aBusiness writing.
_0http://id.loc.gov/authorities/subjects/sh86007835.
650 0 _aEnglish language
_xBusiness English.
_0http://id.loc.gov/authorities/subjects/sh85043448.
942 _2lcc
_cBOOK
_n0
999 _c643
_d643