000			01549cam a2200361 i 4500
001			22786600
003			GHU
005			20260604065300.0
008			220912s2024 njua b 001 0 eng
010			_a2022044243
020			_a9780137864898 _q(hardcover)
040			_aDLC _beng _erda _cGHU _dGHULIB
042			_apcc
050	0	0	_aHF5415 KOT _b.K636 2024
082	0	0	_a658.8 _223/eng/20220912
100	1	0	_aKotler, Philip, _eauthor.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
250			_aNineteenth edition.
264		1	_aHoboken, NJ : _bPearson, _c[2024]
300			_axxi, 744 pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of Principles of marketing, 2019.
504			_aIncludes bibliographical references and index.
520			_a"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- _cProvided by publisher.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.), _eauthor.
700	1		_aBalasubramanian, Sridhar, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK _n0
999			_c630 _d630