000			03747nam a22004938i 4500
001			BRILL9789004721272
003			nllekb
005			20260610105835.0
007			cr un uuuua
008			250115s2025 gw sb 001 0 eng d
020			_a9789004721272 _q(electronic book)
020			_z9789004720213 _q(print)
024	7		_a10.1163/9789004721272 _2DOI
035			_z(OCoLC)1467672845
040			_aNL-LeKB _cNL-LeKB _erda
041			_aeng
050		4	_aZ6207.G7 DE3
072		7	_aHDDK _2bicssc
072		7	_aHIS _x002010 _2bisacsh
072		7	_aHIS _x002020 _2bisacsh
072		7	_aSOC _x003000 _2bisacsh
082	0	4	_a025.4/3 _223
100	1		_aMiączewska, Anna, _eauthor.
245	1	0	_aEdicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii / _cAnna Miączewska.
264		1	_aLeiden ; _aBoston : _bBrill, _c2025.
264		4	_c©2025
300			_a1 online resource (320 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aBrill Studies in Greek and Roman Epigraphy ; _v22
490	1		_aClassical Studies E-Books Online, Collection 2025
504			_aIncludes bibliographical references and index.
505	0		_tAcknowledgements -- List of Figures -- Abbreviations -- Ancient Sources -- Introduction -- 1 Advertising in the Historical Context --  1 Introduction: Historians and the World of Advertising --  2 Advertising Methods in the Roman World --  3 Characteristics of edicta, acclamationes, and libelii gladiatorum --  4 Reading edicta as Advertisements -- 2 Spaces for Advertising in Pompeii --  1 Introduction: Cognitive Stage of the Advertising Process --  2 Advertising within the City Walls: Location and Spatial Context --  3 Advertising Outside the City Walls: Location and Spatial Context -- 3 Reading Advertisements in Pompeii --  1 Introduction: Semantic Stage of the Advertising Process --  2 Technical Execution of edicta --  3 Textual Elements of edicta --  4 Format, Shape, and Colour of edicta -- 4 Responses to Advertising in Pompeii --  1 Introduction: Behavioural Stage of the Advertising Process --  2 Acclamationes and Organisers of Shows --  3 Programmes of Shows: libelli and Pseudo-libelli --  4 Graffiti and Supporters of Gladiatorial Fights -- Conclusion -- Appendix 1 --  1 Pompeii -- Appendix 2 --  1 Pompeii --  2 Herculaneum -- Bibliography -- Index of inscriptions -- Index of people -- Index of places.
520			_aEdicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.
546			_aEnglish
588			_aDescription based on print version record.
650		0	_aClassical Studies.
776	0	8	_iPrint version: _tEdicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii. _dLeiden ; Boston : Brill, 2025. _z9789004720213
830		0	_aBrill Studies in Greek and Roman Epigraphy ; _v22.
830		0	_aClassical Studies E-Books Online, Collection 2025.
856	4		_zDOI: _uhttp://dx.doi.org/10.1163/9789004721272
999			_c49733 _d49733