| 000 | 03261nas a22004095i 4500 | ||
|---|---|---|---|
| 001 | 1573-059X | ||
| 003 | DE-He213 | ||
| 005 | 20260610082538.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 150723s||||||||xxuuu poo|||||| b|EN |d | ||
| 022 | _a1573-059X | ||
| 024 | 7 |
_a10.1007/11002.1573-059X _2doi |
|
| 210 | 1 | 0 | _aMark Lett |
| 245 | 1 | 0 |
_aMarketing Letters _h[electronic resource] : _bA Journal of Research in Marketing / _cedited by Ashlee Humphreys, Kanishka Misra, Jeffrey R. Parker, Frank Kardes, Joel Steckel, Randolph E. Bucklin, Joel E. Urbany, Peter N. Golder, Sandy Jap, Aparna A. Labroo, Natalie Mizik, Russell Winer, Joel Huber. |
| 264 | 1 |
_aNew York : _bSpringer US : _bImprint: Springer. |
|
| 300 | _bonline resource. | ||
| 520 | _aMarketing Letters: A Journal of Research in Marketing's mission is to publish provocative, novel findings on important and current marketing topics that spark conversations. The journal invites full-length research articles that are high-quality, shorter papers (under 5,000 words, includes all) on marketing, the emphasis being on immediacy and current interest. The journal also invites preregistered replication reports that conceptually replicate and extend understanding of boundary conditions of influential published marketing papers. The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics. . | ||
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aMarketing. |
| 700 | 1 |
_aHumphreys, Ashlee. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aMisra, Kanishka. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aParker, Jeffrey R. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aKardes, Frank. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aSteckel, Joel. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aBucklin, Randolph E. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aUrbany, Joel E. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aGolder, Peter N. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aJap, Sandy. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aLabroo, Aparna A. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 700 | 1 |
_aMizik, Natalie. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
| 700 | 1 |
_aWiner, Russell. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
|
| 700 | 1 |
_aHuber, Joel. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 776 | 0 | 8 |
_iPrinted version: _x0923-0645 |
| 856 | 4 | 0 |
_uhttps://doi.org/10.1007/11002.1573-059X _zHybrid |
| 999 |
_c4762 _d4762 |
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