000			04056nam a22005058i 4500
001			BRILL9789004489370
003			nllekb
005			20260610105751.0
007			cr un uuuua
008			200716s2000 ne sb 001 0 eng d
020			_a9789004489370 _q(electronic book)
020			_a9789042013414 _q(print)
024	7		_a10.1163/9789004489370 _2DOI
035			_a(OCoLC)655215649
040			_aNL-LeKB _cNL-LeKB _erda
050		4	_aHA31.2
072		7	_aCFG _2bicssc
072		7	_aLAN _x016000 _2bisacsh
082	0	4	_a300.723 _223
100	1		_aHolleman, Bregje _eauthor.
245	1	4	_aThe forbid/allow asymmetry : _bOn the cognitive mechanisms underlying wording effects in surveys / _cBregje Holleman.
246	3		_aOn the cognitive mechanisms underlying wording effects in surveys
264		1	_aLeiden; _aBoston : _bBRILL, _c2000.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aBrill Book Archive Part 1, ISBN: 9789004472495
490	1		_aUtrecht Studies in Language and Communication ; _v16
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1 A cognitive perspective on the forbid/allow asymmetry. Chapter 2 The state of the art in forbid/allow research. Chapter 3 Generalizing the asymmetry beyond question level. Chapter 4 Attitude retrieval versus mapping an answer. Chapter 5 The communicative setting as an influencing factor. Chapter 6 Communicative restrictions and the answering scales. Chapter 7 The relative meanings of yes and no. Chapter 8 On cognitive mechanisms underlying wording effects. References. Concise subject index. Author index.
520			_aQuestionnaires are widely used in the social sciences and very often survey data form the basis for governmental and commercial planning or evaluation. Yet the quality of survey data is not attested to, since a large variety of factors in the language-use situation prove to influence the answers unintentionally. The forbid/allow asymmetry is a well-known example of this: when respondents are asked whether something should be forbidden, about 50% may answer 'yes, forbid' - whereas an equivalent question phrased with the verb 'to allow' could well cause up to 75% of the respondents to answer 'no, it should not be allowed'. Which question wording is preferable to measure respondents' true attitudes? Only when we know why the answers differ, can we decide on that. This book is the first to apply a systematic cognitive approach to describe the causes of the forbid/allow asymmetry. The question-answering process is unravelled by a variety of experiments and meta-analytic techniques. Analyses reveal that the difference in question wording does not prompt respondents to retrieve different attitudes. Instead, the asymmetry reflects that the question wording causes the response options to be used differently. Because of the qualifying dimensions in the question text, the meanings of 'yes' and 'no' change, as well as the cognitive distance between them. This study sheds a different light on processes of question-answering and text interpretation. Furthermore, practical advice on questionnaire design and on the interpretation of survey data is given on the basis of these new insights.
588			_aDescription based on print version record.
650		0	_aCognition.
650		0	_aInterviewing in sociology.
650		0	_aQuestionnaires.
650		0	_aSocial sciences _xResearch _xMethodology.
650		0	_aSocial surveys _xMethodology.
650		0	_aSociology _xResearch.
776	0	8	_iPrint version: _tThe forbid/allow asymmetry : On the cognitive mechanisms underlying wording effects in surveys. _dLeiden ; Boston : BRILL, 2000 _z9789042013414 _w(OCoLC)44850510
830		0	_aBrill Book Archive Part 1, ISBN: 9789004472495.
830		0	_aUtrecht Studies in Language and Communication ; _v16.
856	4		_zDOI: _uhttp://dx.doi.org/10.1163/9789004489370
999			_c47175 _d47175