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001 BRILL9789004483842
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020 _a9789004483842
_q(electronic book)
020 _a9789042007307
_q(print)
024 7 _a10.1163/9789004483842
_2DOI
035 _z(OCoLC)44166501
040 _aNL-LeKB
_cNL-LeKB
_erda
050 4 _aHF5718
072 7 _aCFG
_2bicssc
072 7 _aLAN
_x016000
_2bisacsh
082 0 4 _a401.41
_223
100 1 _aNickerson, Catherine
_eauthor.
245 1 0 _aPlaying the corporate language game :
_bAn investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations /
_cCatherine Nickerson.
246 3 _aAn investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations
264 1 _aLeiden;
_aBoston :
_bBRILL,
_c2000.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aBrill Book Archive Part 1, ISBN: 9789004472495
490 1 _aUtrecht Studies in Language and Communication ;
_v15
504 _aIncludes bibliographical references and index.
505 0 _a1 Introduction 1.1 The use of English in the Netherlands 1.2 Previous studies 1.2.1 Needs analysis surveys 1.2.2 Ethnographic accounts 1.2.3 Genre studies of organisational communication 1.2.4 Cross-cultural and intercultural discourse 1.3 The study 1.3.1 Research aims 1.3.2 Analytical framework 1.3.3 Research methods and respondents 1.4 Overview of the study 2 Literature review 2.1 Social constructionism 2.2 Genre 2.3 Structuration 2.4 Conclusion 3 Analytical framework 3.1 Context and situation 3.2 Genre characteristics 3.3 The analysis of discourse 3.4 Conclusion 4 Contextual factors affecting the use of written English within British subsidiaries in the Netherlands 4.1 The relevance of corporate culture -- 4.2 The relevance of corporate activity 4.3 Operationalisation of contextual factors -- 4.3.1 Factors related to corporate culture 4.3.2 Factors related to corporate activity 4.3.3 Additional communication patterns 4.4 The survey 4.4.1 The respondents 4.4.2 Results and discussion 4.5 Summary and conclusions 5 Genres used by Dutch writers at British subsidiary companies 5.1 The corpus of documents 5.1.1 General characteristics 5.1.2 Participants 5.1.3 Communicative goals, substance and structure 5.2 Recurrent situations, exigences and rhetorical action 5.2.1 Communication with Head Office and internally 5.2.2 Communication with other subsidiaries, service providers and customers 5.2.3 Summary of findings 5.3 Conclusion 6 Discourse strategies used by Dutch writers at British subsidiary companies 6.1 Detailed analysis of genre I 6.1.1 Data selection 6.1.2 Medium and layout 6.1.3 Discourse structure: moves and strategies 6.2 Rhetorical strategies 6.2.1 Intertextuality 6.2.2 Interpersonal strategies 6.3 Conclusion 7 Genres and discourse strategies used by Dutch and British writers in internal e-mail communication 7.1 Previous studies on the use of electronic media 7.1.1 The use of different media by corporations 7.1.2 E-mail as a genre of organisational communication 7.2 Data and data collection 7.3 Findings and discussion 7.3.1 Message types, participants and code 7.3.2 Situations, actions, substance and form 7.3.3 Discourse: Textualisations, organisation and strategies 7.4 Conclusion 8 Conclusion 8.1 The genres and discourse strategies used by Dutch writers in English 8.1.1 Context 8.1.2 Situation 8.1.3 Genre 8.1.4 Discourse 8.1.5 Summary of findings 8.2 Limitations of the study and suggestion for further research 8.3 The implications of the study for research into organisational discourse 8.4 The implications of the study for the teaching of business English -- Notes References Appendix 1: Questionnaire 1 Appendix 2: Questionnaire 2.
520 _aAn increasing number of business people are regularly required to communicate effectively and efficiently in a language that is not their own. The tasks that international business writers carry out, have therefore become a recent focus of attention for communication researchers and language practitioners, particularly within multinational corporations where the majority of the workforce needs to communicate both in English and the local language. Playing the Corporate Language Game explores the relationship between context and text and presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business. It includes an extensive survey of multinational corporations in the Netherlands, and it goes on to present a detailed analysis of the genres and discourse strategies that could be identified in a large corpus of authentic documents written by Dutch and British writers, consisting of letters, reports and e-mail messages. There is detailed discussion throughout, of those aspects of national and corporate culture that impact the evolution and linguistic realisation of business genres in multinational, multilingual settings. This volume will be of interest to students and researchers of applied linguistics and business communication, and all those concerned with Language for Specific Purposes, and the interface between local languages and International Business English.
588 _aDescription based on print version record.
650 0 _aBusiness communication.
650 0 _aCommunication inorganizations.
650 0 _aCorporate culture.
776 0 8 _iPrint version:
_tPlaying the corporate language game : An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations.
_dLeiden ; Boston : BRILL, 2000
_z9789042007307
830 0 _aBrill Book Archive Part 1, ISBN: 9789004472495.
830 0 _aUtrecht Studies in Language and Communication ;
_v15.
856 4 _zDOI:
_uhttp://dx.doi.org/10.1163/9789004483842
999 _c44139
_d44139