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010 _a 2024010448
020 _a9789004687721
_q(electronic book)
020 _z9789004687714
_q(print)
024 7 _a10.1163/9789004687721
_2DOI
035 _z(OCoLC)1427180714
040 _aNL-LeKB
_cNL-LeKB
_erda
041 _aeng
050 4 _aP94.65.L58
072 7 _aCFGA
_2bicssc
072 7 _aLAN
_x009030
_2bisacsh
072 7 _aLAN
_x016000
_2bisacsh
082 0 4 _a491/.9256
_223
245 1 0 _aApproaches to Multimodality :
_bRhetoric and Stylistics in Public Discourse /
_cedited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė and Rita Baranauskienė.
246 3 _aRhetoric and Stylistics in Public Discourse
264 1 _aLeiden ;
_aBoston :
_bBrill,
_c2024.
264 4 _c©2024
300 _a1 online resource (280 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aLanguage and Linguistics E-Books Online, Collection 2024
490 1 _aStudies in Pragmatics ;
_v22
504 _aIncludes bibliographical references and index.
505 0 _tAcknowledgements -- List of Illustrations -- Notes on Editors -- Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction --   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Part 1: Multimodal Rhetoric -- 1 Rhetoric of Promise: Value Topic in Local Political Discourse --   Eglė Gabrėnaitė -- 2 Verbal and Visual Expression of Threat in Local Political Discourse --   Eglė Gabrėnaitė -- 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation --   Skirmantė Biržietienė -- Part 2: Multimodal Stylistics -- 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements --   Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements --   Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages --   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages --   Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- 8 Embodiment of Transformation of Emotions in the Audiovisual Text --   Jurgita Kerevičienė -- Index.
520 _aThis volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
546 _aEnglish
588 _aDescription based on print version record.
650 0 _aLithuanian language
_xModality. 
650 0 _aLithuanian language
_xRhetoric. 
650 0 _aLithuanian language
_xStyle. 
650 0 _aMass media and culture
_zLithuania. 
700 1 _aBaranauskienė, Rita,
_eeditor.
700 1 _aJuzelėnienė, Saulutė,
_eeditor.
700 1 _aŠarkauskienė, Skirmantė,
_eeditor.
776 0 8 _iPrint version:
_tApproaches to Multimodality : Rhetoric and Stylistics in Public Discourse.
_dLeiden ; Boston : Brill, 2024.
_z9789004687714w(DLC) 2024010447
830 0 _aLanguage and Linguistics E-Books Online, Collection 2024.
830 0 _aStudies in Pragmatics ;
_v22.
856 4 _zDOI:
_uhttp://dx.doi.org/10.1163/9789004687721
999 _c27831
_d27831