| 000 | 01551nam a22004573i 4500 | ||
|---|---|---|---|
| 001 | EBC6796149 | ||
| 003 | GHU | ||
| 005 | 20260525100731.0 | ||
| 006 | m d | ||
| 007 | cr||n||||||||| | ||
| 008 | 211213t20222022enka ob 001 0 eng d | ||
| 020 |
_a9789367138199 _qpbk + Internet access card |
||
| 020 |
_a9789367138199 _qpbk |
||
| 020 | _a9789367138199 | ||
| 035 | _a(MiAaPQ)EBC6796149 | ||
| 035 | _a(OCoLC)1283855551 | ||
| 037 |
_a6796149 _bProquest Ebook Central |
||
| 040 |
_aCaONFJC _erda _cCaONFJC |
||
| 050 | 4 | _aHF5415.13 KOT | |
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing management _h[electronic resource]. |
| 250 |
_aSeventeenth edition / _bPhilip Kotler, Kevin Lane Keller, Alexander Chernev. |
||
| 264 | 1 |
_aHarlow, England : _bPearson, _c2026 |
|
| 264 | 4 | _c©2026 | |
| 300 |
_a1 online resource (605 pages) : _billustrations. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_acomputer _bc _2rdamedia. |
||
| 338 |
_aonline resource _bcr _2rdacarrier. |
||
| 500 | _aIncludes Internet access code card. | ||
| 500 | _aPrevious edition: 2015. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eauthor. |
|
| 700 | 1 |
_aChernev, Alexander, _eauthor. |
|
| 856 | 4 | 0 | _uhttps://ebookcentral.proquest.com/lib/gmul-ebooks/detail.action?docID=6796149 |
| 942 |
_2lcc _cBOOK _n0 |
||
| 999 |
_c157 _d157 |
||