000 04394nam a2200445 i 4500
001 BRILL9789047430643
003 nllekb
005 20260610104748.0
007 cr un uuuua
008 100219s2010 ne sb 001 0 eng
010 _a 2009035562
020 _a9789047430643
_q(electronic book)
020 _z9789004177208
_q(print)
024 7 _a10.1163/ej.9789004177208.i-314
_2DOI
035 _a(OCoLC)521210633
040 _aNL-LeKB
_cNL-LeKB
_erda
043 _an-us---
050 4 _aJZ1480
_b.F58 2010
082 0 4 _a327.73
_222
100 1 _aFitzpatrick, Kathy R.
245 1 4 _aThe future of U.S. public diplomacy :
_ban uncertain fate /
_cby Kathy R. Fitzpatrick.
246 3 _aFuture of United States public diplomacy
264 1 _aLeiden ;
_aBoston :
_bBrill,
_c2010.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aDiplomatic studies,
_x1872-8863 ;
_vv. 4
490 0 _aNijhoff eBook titles
504 _aIncludes bibliographical references and index.
505 0 0 _tPreliminary Material /
_rK. Fitzpatrick --
_tIntroduction. Public Diplomacy’s Time? /
_rK. Fitzpatrick --
_tChapter One. U.S. Public Diplomacy: Pre-9/11 /
_rK. Fitzpatrick --
_tChapter Two. U.S. Public Diplomacy: Post-9/11 /
_rK. Fitzpatrick --
_tChapter Three. Insights From The U.S. Experience: Challenges Ahead /
_rK. Fitzpatrick --
_tChapter Four. Understanding Public Diplomacy: Toward A Common Identity /
_rK. Fitzpatrick --
_tChapter Five. Conceptual Foundations: From Wielding Soft Power To Managing Mutual Benefit /
_rK. Fitzpatrick --
_tChapter Six. Strategic Directions: The Branding Controversy /
_rK. Fitzpatrick --
_tChapter Seven. Structural Integrity: Competing Designs /
_rK. Fitzpatrick --
_tChapter Eight. Moving The Needle: Measures Of Success /
_rK. Fitzpatrick --
_tChapter Nine. The New Public Diplomat: Constructing A Profile /
_rK. Fitzpatrick --
_tChapter Ten. Rebuilding U.S. Public Diplomacy: Lessons From The Field /
_rK. Fitzpatrick --
_tChapter Eleven. Tempting Fate: The Future Of U.S. Public Diplomacy /
_rK. Fitzpatrick --
_tAppendix One. About The Usia Alumni Study /
_rK. Fitzpatrick --
_tAppendix Two. U.S. National Strategy For Public Diplomacy And Strategic Communication /
_rK. Fitzpatrick --
_tAttachment A. Action Plan For Strategic Objectives /
_rK. Fitzpatrick --
_tAttachment B. General Communication Guidelines /
_rK. Fitzpatrick --
_tAttachment C. Core Messages—General /
_rK. Fitzpatrick --
_tAttachment D. Additional Communication Vehicles /
_rK. Fitzpatrick --
_tAttachment E. Evaluation And Accountability /
_rK. Fitzpatrick --
_tIndex /
_rK. Fitzpatrick.
506 _aAvailable to subscribing member institutions only.
520 _aPublic diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
651 0 _aUnited States
_xRelations
_zForeign countries.
776 0 8 _iPrint version:
_tThe Future of U.S. Public Diplomacy: An Uncertain Fate
_dLeiden, Boston : Brill | Nijhoff, 2010,
_z9789004177208
830 0 _aDiplomatic Studies
_v4.
830 0 _aInternational Law E-Books Online, Collection 2010, ISBN: 9789004222984.
856 4 _zDOI:
_uhttp://dx.doi.org/10.1163/ej.9789004177208.i-314
999 _c12305
_d12305