000			02415nam a2200349 i 4500
001			CR9781009398244
003			UkCbUP
005			20260610102052.0
007			cr||||||||||||
008			230103s2024||||enk o ||1 0|eng|d
020			_a9781009398244 (ebook)
020			_z9781009398213 (hardback)
020			_z9781009398237 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aPN2592.13.P76 _b.P36 2024
082	0	0	_a792.09409032 _223/eng/20231102
100	1		_aPayne, Deborah C., _eauthor.
245	1	4	_aThe business of English Restoration theatre, 1660-1700 / _cDeborah C. Payne.
264		1	_aCambridge : _bCambridge University Press, _c2024.
300			_a1 online resource (xii, 290 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 18 Oct 2024).
500			_aOpen Access.
520			_aDeborah C. Payne's ground-breaking study traces the historical origins of a dilemma still bedevilling theatre companies: how to reconcile audience demand for novelty with profitability. As a solution, English acting companies in 1660 adopted an unprecedented theatrical duopoly. Implicit to its economic logic were scarcity, prestige, and innovation: attributes that, it was hoped, would generate wealth and exclusivity. Changes to playhouse architecture, stagecraft, dramatic repertory, and company practices were undertaken to create this new, upmarket theatre of “great expences.” So powerful was the promise of the duopoly and so enthralling the wholesale transformation of the theatrical marketplace that management—despite dwindling box office—resisted change for 35 years. Drawing upon network and behavioural economic theory, Professor Payne shows why the acting companies clung to an economic model inimical to their self-interest. Original archival research further bolsters this radically new perspective on an exciting and crucial period in English theatre. This title is also available as Open Access on Cambridge Core.
650		0	_aTheater _xProduction and direction _zEngland _xHistory _y17th century.
650		0	_aTheater and society _zEngland _xHistory _y17th century.
776	0	8	_iPrint version: _z9781009398213
856	4	0	_uhttps://doi.org/10.1017/9781009398244
999			_c10038 _d10038