TY  - BOOK
AU  - Marshall,Dave
TI  - Understanding children as consumers
T2  - Advanced marketing series
SN  - 9780857026743
AV  - HF5415.332 UND U53 2010eb
U1  - 658.8342083 22
PY  - 2010///
CY  - London, Thousand Oaks
PB  - SAGE
KW  - Child consumers
KW  - Consumer behavior
KW  - BUSINESS & ECONOMICS
KW  - Consumer Behavior
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction - David Marshall; PART ONE: CHILDREN AS CONSUMERS; Developing as Consumers - Valérie-Inées de la Ville and Valérie Tartas; Consumer Socialization in Families - Karin M Ekström; Methodological and Design Issues in Research with Children - Teresa Davis; PART TWO: ENCOUNTERING MARKETING; Children and the Market - Gary Cross; An American Historical Perspective; Children and Brands - Agnes Nairn; Children and Advertising - Brian Young; Children and Shopping - Julie Tinson and Clive Nancarrow; Children and Money - Christine Roland-Lévy; PART THREE: KIDS' STUFF; Children and Food - David Marshall and Stephanie O'Donohoe; Children and the Internet - Birgitte Tufte and Jeanette Rasmussen; Children and Fashion - Maria Piacentini; PART FOUR: LOOKING FORWARD; The Ethics of Marketing to Children - Sarah Todd; Children as 'Competent' Consumers - Stephen Kline; Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK)
ER  -