TY  - BOOK
AU  - Marshall,David
TI  - Understanding children as consumers
T2  - Advanced marketing series
SN  - 9781847879264
AV  - HF5415.332.C45 UND 
U1  - 658.8342083 22
PY  - 2010///
CY  - Los Angeles
PB  - Sage
KW  - Child consumers
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Introduction; David Marshall --; Developing as consumers; Valérie-Inés de la Ville and Valérie Tartas --; Consumer socialization in families; Karin M. Ekström --; Methodological and design issues in research with children; Teresa Davis --; Children and the market : an American historical perspective; Gary Cross --; Children and brands; Agnes Nairn --; Children and advertising; Brian Young --; Children and shopping; Julie Tinson and Clive Nancarrow --; Children and money; Christine Roland-Lévy --; Children and food; David Marshall and Stephanie O'Donohue --; Children and the Internet; Birgitte Tufte and Jeanette Rasmussen --; Children and fashion; Maria Piacentini --; The ethics of marketing to children; Sarah Todd --; Children as 'competent' consumers; Stephen Kline
ER  -