TY  - SER
AU  - Petruzzellis,Luca
AU  - Dalli,Daniele
ED  - SpringerLink (Online service)
TI  - Italian Journal of Marketing
SN  - 2662-3331
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer.
KW  - Marketing
N2  - The Italian Journal of Marketing is a peer-reviewed academic journal that publishes original research in the field of marketing. It publishes new and thought-provoking articles that offer both theoretical contributions and methodological rigor, and is open to all theoretical and methodological approaches. Since marketing research can contribute to business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions. This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development and more. The types of article include empirically grounded research papers, research notes, position papers, and literature reviews. In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection. It is the official journal of Società Italiana Marketing, formerly known as Mercati & Competitività, which was founded in 2004
UR  - http://link.springer.com/journal/43039
ER  -