@book{17091,
	author = {Leeflang, Peter S.H.,},
	title = {Scientification of Marketing /},
	publisher = {Verlag Ferdinand Schöningh,},
	year = {2011.},
	series = {Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften ;},
	address = {Paderborn :},
	url = {http://dx.doi.org/10.30965/9783657773497}
}