Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
Material type:
TextPublisher: Hoboken, NJ : Pearson, [2024]Edition: Nineteenth editionDescription: xxi, 744 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780137864898
- 658.8 23/eng/20220912
- HF5415 KOT .K636 2024
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| Books | GHU Library | HF5415 KOT (Browse shelf(Opens below)) | Available | GHU2437965970 |
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| HF5387 MOO Virtue at work : ethics for individuals, managers, and organizations / | HF5387 PAR Business ethics | HF5387 SIN Practical ethics. | HF5415 KOT Principles of marketing / | HF5415.13 KOT Marketing management [electronic resource]. | HF5415.33 UND Understanding children as consumers | HF5415.332.C45 UND Understanding children as consumers / |
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- Provided by publisher.
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