Preliminary Material / Celia Lam , Jackie Raphael and Millicent Weber -- Assembling Celebrity Analysis / Celia Lam , Jackie Raphael and Millicent Weber -- Johnny’s Idol Persona Constructions and Female Fandom Consumption / Aliah Mansor -- ‘Everyone is so Cynical’: On Authenticity in the World of Gaga / Lise Dilling-Nielsen -- Participatory Consumption of Celebrity Products: Gangnam Style and its Parodies / Mingyi Hou -- Stars Are Like Us: a Discourse Analysis of Printed Celebrity Press / Mirella Maines -- Backstage Spaces: The Sherlock Incident / Celia Lam -- Every Breath You Take: Sasaeng Fans / Renata Iwicka -- Paul Walker: The Facts and the Fiction / Jackie Raphael -- Trapped: James Douglas Morrison and His Enduring Celebrity Persona / Kylo-Patrick R. Hart -- Did it Really Happen? Celebrity and Authenticity / Ephraim Das Janssen -- The Biopic Bias and Becoming Jane / Magdalen Wing-Chi Ki -- Shamadeus? Reconstructing Mozart: The Continuing Impact of Amadeus and Myths on Mozart Reception / Marie Josephine Bennett.

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Disassembling the Celebrity Figure: Credibility and the Incredible questions the credibility of celebrity brands, exploring how fandoms depend on perceptions and representations of authenticity. It asks how authenticity is projected by global celebrities, and how fans consume these carefully curated personas, and explores how the media breaks down barriers between celebrities and fans. It presents a discussion of celebrities as brands, exploring how their images are maintained after they pass away. It also offers analysis of the ways in which historical figures are later reconstructed as celebrities, and explores how their images are circulated and consumed across contemporary media. Ultimately, the book examines authenticity in celebrity culture by looking at fandom, media representation, branding and celebrity deaths. Contributors are Marie Josephine Bennett, Lise Dilling-Nielsen, Kylo-Patrick R. Hart, Mingyi Hou, Renata Iwicka, Ephraim Das Janssen, Magdalen Wing-Chi Ki, Celia Lam, Mirella Longo, Aliah Mansor, Jackie Raphael and Millicent Weber.