Includes bibliographical references.

Preliminary Material / Toni Bruce , Jorid Hovden and Pirkko Markula -- Key Themes in the Research on Media Coverage of Women’s Sport / Pirkko Markula , Toni Bruce and Jorid Hovden -- Content Analysis, Liberal Feminism and the Importance of Mapping the Media Terrain / Toni Bruce , Jorid Hovden and Pirkko Markula -- Denmark / Gertrud Pfister -- Norway / Jorid Hovden and Aina Hindenes -- Sweden / Helena Tolvhed -- The United Kingdom / Kelly Redman , Lucy Webb , Judy Liao and Pirkko Markula -- Belgium / Jeroen Scheerder , Bert Meulders , Stefanie Laenen , Katrin Linters and Bart Vanreusel -- France / Grégory Quin , Élodie Wipf and Fabien Ohl -- Germany / Ilse Hartmann-Tews and Bettina Rulofs -- Spain / Montserrat Martin -- Hungary / Andrea Gál , Attila Velenczei and Árpád Kovács -- Czech Republic / Irena Slepičková -- Canada / Emma Wensing and Margaret Macneill -- United States of America / Nancy E. Spencer -- Turkey / Canan Koca and Bengu Arslan -- China / Ping Wu -- Japan / Takako Iida -- South Korea / Eunha Koh -- South Africa / Susan Scott-Chapman -- New Zealand / Toni Bruce and Susan Scott-Chapman -- The Big Picture: Data Comparisons and Implications / Jorid Hovden , Toni Bruce and Pirkko Markula -- Biographies of Authors / Toni Bruce , Jorid Hovden and Pirkko Markula.

\'Do the global sports media continue to ignore and downplay female sporting success—or is this invisibility changing? Does the world’s largest media event, the Olympic Games, which places sport at the centre of world attention, also represent a media showcase for the achievements of female athletes? This is the main focus of this book. It explores women’s printed media coverage during the 2004 Olympic Games and brings together the largest quantitative collection of content analyses of media coverage of a single event using the same methodology. Expanding beyond research centred on the English-speaking world, it includes analyses of newspapers published in 14 languages and research teams from 18 countries, including Norway, Denmark, Sweden, United Kingdom, France, Belgium, Germany, Spain, the Czech Republic, Hungary, Canada, the United States of America, Turkey, China, Japan, South Korea, South Africa and New Zealand. Based on comparative analyses the book provides a current picture of the place of sportswomen in global media. The comparative approach further informs and demonstrates how the methodology of content analysis can be used on printed media texts and its strengths and limitations when used across borders of language, culture and nation. With contributions from across Europe, Asia, Africa, North America and Oceania, Sportswomen at the Olympics: A Global Content Analysis of Newspaper Coverage provides evidence of the ongoing gendered difference in sports media coverage and shows how media may play a global role in the transformation and reproduction of gender structures in sports.