Includes bibliographical references (p. 371-407) and index.

Preliminary Material / Ingrid d’Hooghe -- Introduction / Ingrid d’Hooghe -- 1 How to Understand Public Diplomacy: An Analytical Framework / Ingrid d’Hooghe -- 2 Assets and Liabilities for China’s Public Diplomacy / Ingrid d’Hooghe -- 3 The Chinese Debate on Public Diplomacy / Ingrid d’Hooghe -- 4 China’s Public Diplomacy System / Ingrid d’Hooghe -- 5 China’s Public Diplomacy Strategies: Asia and Africa / Ingrid d’Hooghe -- 6 Proactive Public Diplomacy: EventsThe Beijing Olympic Games and the Shanghai World Expo / Ingrid d’Hooghe -- 7 Reactive Public Diplomacy: CrisesThe SARS Epidemic, Product Scandals, and the Wenchuan Earthquake / Ingrid d’Hooghe -- 8 The Reception of China’s Public Diplomacy / Ingrid d’Hooghe -- Conclusion / Ingrid d’Hooghe -- Bibliography / Ingrid d’Hooghe -- Index / Ingrid d’Hooghe.

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In China's Public Diplomacy , author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.