Includes index.

Preliminary Material / A. Fisher and S. Lucas -- Introduction / Ali Fisher and Scott Lucas -- Public Diplomacy On Trial? / Philip M. Taylor -- Rebuilding Public Diplomacy: The Case Of Israel / Eytan Gilboa and Nachman Shai -- Advisor Non Grata: The Duelling Roles Of U.S. Public Diplomacy / John Robert Kelley -- Let’s Make This Happen! The Tension Of The Unipolar In US Public Diplomacy / Scott Lucas -- The Dots Above The Detail: The Myopia Of Meta-Narrative In George W. Bush’s Declarative “War Of Ideas” / David Ryan -- Soft Power, US Public Diplomacy And Global Risk / Giles Scott-Smith -- Karen Hughes And The Brezhnev Syndrome: The Trial Of Public Diplomacy As Domestic Performance / Nicholas J. Cull -- Public Diplomacy In The Middle East: Dynamics Of Success And Failure / Lina Khatib -- The Longer Term Impact Of U.S. Public Diplomacy In The Americas During WWII / Elizabeth Fox -- Competing Narratives: US Public Diplomacy And The Problematic Case Of Latin America / Bevan Sewell -- The Seven Paradoxes Of Public Diplomacy / Daryl Copeland -- The Public Diplomacy Challenges Of Strategic Stakeholder Engagement / R.S. Zaharna -- Skills Of The Public Diplomat: Language, Narrative And Allegiance / Biljana Scott -- Public Diplomacy: Courting Publics For Short-Term Advantage Or Partnering Publics For Lasting Peace And Sustainable Prosperity? / Naren Chitty -- Looking At The Man In The Mirror: Understanding Of Power And Influence In Public Diplomacy / Ali Fisher -- Conclusion / A. Fisher and S. Lucas -- Index / A. Fisher and S. Lucas.

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In the last decade public diplomacy has become one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Public Diplomacy , with contributors from leading scholars in disciplines from international relations to communications, considers the challenges for this ‘new’ public diplomacy, especially as it is pursued by the US Government. It highlights the challenges of aligning policy and projection, overcoming bureaucratic tensions, and the language used by public diplomats. Most importantly, the volume illustrates that the issues for public diplomacy are more than those of a producer seeking to win the hearts and minds of passive ‘audiences’. Trials of Engagement portrays public diplomacy as an increasingly public project. To overcome the trials of engagement, public diplomacy must provide more than a rhetorical nod to a “two-way” process. Ultimately, a collaborative public diplomacy must be built on a broad understanding of those involved, the recognition of stakeholders as peers, and effective interaction with networks made up of traditional and new interlocutors.