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Playing the corporate language game : (Record no. 44139)

MARC details
000 -LEADER
fixed length control field 06155nam a22004698i 4500
001 - CONTROL NUMBER
control field BRILL9789004483842
003 - CONTROL NUMBER IDENTIFIER
control field nllekb
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260610105657.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un uuuua
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200716s2000 ne sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789004483842
Qualifying information (electronic book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789042007307
Qualifying information (print)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1163/9789004483842
Source of number or code DOI
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (OCoLC)44166501
040 ## - CATALOGING SOURCE
Original cataloging agency NL-LeKB
Transcribing agency NL-LeKB
Description conventions rda
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718
072 #7 - SUBJECT CATEGORY CODE
Subject category code CFG
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code LAN
Subject category code subdivision 016000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 401.41
Edition information 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nickerson, Catherine
Relator term author.
245 10 - TITLE STATEMENT
Title Playing the corporate language game :
Remainder of title An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations /
Statement of responsibility, etc. Catherine Nickerson.
246 3# - VARYING FORM OF TITLE
Title proper/short title An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Leiden;
-- Boston :
Name of producer, publisher, distributor, manufacturer BRILL,
Date of production, publication, distribution, manufacture, or copyright notice 2000.
300 ## - online resource
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Brill Book Archive Part 1, ISBN: 9789004472495
490 1# - SERIES STATEMENT
Series statement Utrecht Studies in Language and Communication ;
Volume/sequential designation 15
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1 Introduction 1.1 The use of English in the Netherlands 1.2 Previous studies 1.2.1 Needs analysis surveys 1.2.2 Ethnographic accounts 1.2.3 Genre studies of organisational communication 1.2.4 Cross-cultural and intercultural discourse 1.3 The study 1.3.1 Research aims 1.3.2 Analytical framework 1.3.3 Research methods and respondents 1.4 Overview of the study 2 Literature review 2.1 Social constructionism 2.2 Genre 2.3 Structuration 2.4 Conclusion 3 Analytical framework 3.1 Context and situation 3.2 Genre characteristics 3.3 The analysis of discourse 3.4 Conclusion 4 Contextual factors affecting the use of written English within British subsidiaries in the Netherlands 4.1 The relevance of corporate culture -- 4.2 The relevance of corporate activity 4.3 Operationalisation of contextual factors -- 4.3.1 Factors related to corporate culture 4.3.2 Factors related to corporate activity 4.3.3 Additional communication patterns 4.4 The survey 4.4.1 The respondents 4.4.2 Results and discussion 4.5 Summary and conclusions 5 Genres used by Dutch writers at British subsidiary companies 5.1 The corpus of documents 5.1.1 General characteristics 5.1.2 Participants 5.1.3 Communicative goals, substance and structure 5.2 Recurrent situations, exigences and rhetorical action 5.2.1 Communication with Head Office and internally 5.2.2 Communication with other subsidiaries, service providers and customers 5.2.3 Summary of findings 5.3 Conclusion 6 Discourse strategies used by Dutch writers at British subsidiary companies 6.1 Detailed analysis of genre I 6.1.1 Data selection 6.1.2 Medium and layout 6.1.3 Discourse structure: moves and strategies 6.2 Rhetorical strategies 6.2.1 Intertextuality 6.2.2 Interpersonal strategies 6.3 Conclusion 7 Genres and discourse strategies used by Dutch and British writers in internal e-mail communication 7.1 Previous studies on the use of electronic media 7.1.1 The use of different media by corporations 7.1.2 E-mail as a genre of organisational communication 7.2 Data and data collection 7.3 Findings and discussion 7.3.1 Message types, participants and code 7.3.2 Situations, actions, substance and form 7.3.3 Discourse: Textualisations, organisation and strategies 7.4 Conclusion 8 Conclusion 8.1 The genres and discourse strategies used by Dutch writers in English 8.1.1 Context 8.1.2 Situation 8.1.3 Genre 8.1.4 Discourse 8.1.5 Summary of findings 8.2 Limitations of the study and suggestion for further research 8.3 The implications of the study for research into organisational discourse 8.4 The implications of the study for the teaching of business English -- Notes References Appendix 1: Questionnaire 1 Appendix 2: Questionnaire 2.
520 ## - SUMMARY, ETC.
Summary, etc. An increasing number of business people are regularly required to communicate effectively and efficiently in a language that is not their own. The tasks that international business writers carry out, have therefore become a recent focus of attention for communication researchers and language practitioners, particularly within multinational corporations where the majority of the workforce needs to communicate both in English and the local language. Playing the Corporate Language Game explores the relationship between context and text and presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business. It includes an extensive survey of multinational corporations in the Netherlands, and it goes on to present a detailed analysis of the genres and discourse strategies that could be identified in a large corpus of authentic documents written by Dutch and British writers, consisting of letters, reports and e-mail messages. There is detailed discussion throughout, of those aspects of national and corporate culture that impact the evolution and linguistic realisation of business genres in multinational, multilingual settings. This volume will be of interest to students and researchers of applied linguistics and business communication, and all those concerned with Language for Specific Purposes, and the interface between local languages and International Business English.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication inorganizations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate culture.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Playing the corporate language game : An investigation of the genres and discourse strategies in English used by Dutch writers working in multinational corporations.
Place, publisher, and date of publication Leiden ; Boston : BRILL, 2000
International Standard Book Number 9789042007307
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Brill Book Archive Part 1, ISBN: 9789004472495.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Utrecht Studies in Language and Communication ;
Volume/sequential designation 15.
856 4# - ELECTRONIC LOCATION AND ACCESS
Public note DOI:
Uniform Resource Identifier <a href="http://dx.doi.org/10.1163/9789004483842">http://dx.doi.org/10.1163/9789004483842</a>

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