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The labour of words in higher education : (Record no. 36375)

MARC details
000 -LEADER
fixed length control field 03705cam a22004338i 4500
001 - CONTROL NUMBER
control field BRILL9789004395374
003 - CONTROL NUMBER IDENTIFIER
control field nllekb
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260610105443.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un uuuua
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181210s2019 ne b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018058755
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789004395374
Qualifying information (electronic book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9789004395350
Qualifying information (print)
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1163/9789004395374
Source of number or code DOI
040 ## - CATALOGING SOURCE
Original cataloging agency NL-LeKB
Transcribing agency NL-LeKB
Description conventions rda
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e-uk---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number LC178.G7
Item number H39 2019
072 #7 - SUBJECT CATEGORY CODE
Subject category code JN
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code EDU
Subject category code subdivision 000000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 378.41
Edition information 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hayes, Sarah
Titles and words associated with a name (Professor of Education),
Relator term author.
245 14 - TITLE STATEMENT
Title The labour of words in higher education :
Remainder of title is it time to reoccupy policy? /
Statement of responsibility, etc. by Sarah Hayes.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Leiden, The Netherlands :
Name of producer, publisher, distributor, manufacturer Brill Sense,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
300 ## - online resource
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Educational Research E-Books Online, Collection 2019, ISBN: 9789004390836
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Front Matter -- Copyright page -- Preface: What This Book Is Not -- Acknowledgements -- Introduction -- The Labour of Words and Academic Labour -- The Words of Labour -- The Labour and Delivery of Buzz Phrases -- Technology Enhanced Learning McPolicy -- Student Engagement McPolicy -- Employability McPolicy -- Re-Writing Human Labour into HE Policy -- Back Matter -- References -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. As Higher Education has come to be valued for its direct contribution to the global economy, university policy discourse has reinforced this rationale. In The Labour of Words in Higher Education: Is it Time to Reoccupy Policy? two globes are depicted. One is a beautiful, but complete artefact, that markets a UK university. The second sits on a European city street and is continually inscribed with the markings of passers-by. A distinction is drawn between the rhetoric of university McPolicy , as a discourse that appears to no longer require input from humans, and a more authentic approach to writing policy, that acknowledges the academic labour of staff and students, in effecting change. Inspired by the work of George Ritzer on the McDonaldisation of Society, the term McPolicy is adopted by the author, to describe a rational method of writing policy, now widespread across UK universities. Recent strategies on ‘the student experience’, ‘technology enhanced learning’, ‘student engagement’ and ‘employability’ are explored through a corpus-based Critical Discourse Analysis (CDA). Findings are humourously compared to the marketing of consumer goods, where commodities like cars are invested with human qualities, such as ‘ambition’. Similarly, McPolicy credits non-human strategies, technologies and a range of socially constructed buzz phrases, with the human qualities and labour activities that would normally be enacted by staff and students. This book is written for anyone with an interest in the future of universities. It concludes with suggestions of ways we might all reoccupy McPolicy .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Higher education and state
Geographic subdivision Great Britain.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education, Higher
General subdivision Aims and objectives
Geographic subdivision Great Britain.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Education, Higher
General subdivision Social aspects
Geographic subdivision Great Britain.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title The Labour of Words in Higher Education: Is it Time to Reoccupy Policy?
Place, publisher, and date of publication Leiden ; Boston : Brill | Sense, [2019],
International Standard Book Number 9789004395350
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Educational Research E-Books Online, Collection 2019, ISBN: 9789004390836.
856 4# - ELECTRONIC LOCATION AND ACCESS
Public note DOI:
Uniform Resource Identifier <a href="http://dx.doi.org/10.1163/9789004395374">http://dx.doi.org/10.1163/9789004395374</a>

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