Italian Journal of Marketing (Record no. 3427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02263nas a22002775i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2662-3331 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610082518.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190417s||||||||sz uu poo|||||| b|EN |d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2662-3331 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 43039 |
| Source of number or code | local |
| 210 10 - ABBREVIATED TITLE | |
| Abbreviated title | Ital. J. Mark. |
| 245 10 - TITLE STATEMENT | |
| Title | Italian Journal of Marketing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Luca Petruzzellis, Daniele Dalli. |
| 247 00 - FORMER TITLE | |
| Title | Mercati & Competitività - The Journal of the Italian Marketing Association |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer International Publishing : |
| -- | Imprint: Springer. |
| 300 ## - online resource | |
| Other physical details | online resource. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Italian Journal of Marketing is a peer-reviewed academic journal that publishes original research in the field of marketing. It publishes new and thought-provoking articles that offer both theoretical contributions and methodological rigor, and is open to all theoretical and methodological approaches. Since marketing research can contribute to business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions. This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development and more. The types of article include empirically grounded research papers, research notes, position papers, and literature reviews. In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection. It is the official journal of Società Italiana Marketing, formerly known as Mercati & Competitività, which was founded in 2004. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petruzzellis, Luca. |
| Relator term | editor. |
| Relationship | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dalli, Daniele. |
| Relator term | editor. |
| Relationship | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://link.springer.com/journal/43039">http://link.springer.com/journal/43039</a> |
| Public note | Hybrid |
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