Journal of Direct, Data and Digital Marketing Practice (Record no. 3243)
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| 001 - CONTROL NUMBER | |
| control field | 1746-0174 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610082516.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151028s||||||||xxkuu poo|||||| b|EN |d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1746-0174 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 41263 |
| Source of number or code | local |
| 210 10 - ABBREVIATED TITLE | |
| Abbreviated title | J Direct Data Digit Mark Pract |
| 245 10 - TITLE STATEMENT | |
| Title | Journal of Direct, Data and Digital Marketing Practice |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Matthew Mortimer. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Palgrave Macmillan UK : |
| -- | Imprint: Palgrave Macmillan. |
| 300 ## - online resource | |
| Other physical details | online resource. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Journal of Direct, Data and Digital Marketing Practice provides an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world. The journal is unique through being primarily written by practitioners, for practitioners, while retaining the rigour of an academic journal. Central to the value readers gain from the Journal is the real-life insight provided into customer behaviours, multi-channel marketing strategies, marketing success stories and data-driven routes-to-market. These are delivered through a combination of opinion pieces, case studies, business intelligence, reviews and whitepapers which have been carefully assessed for the quality of their thinking and content by the editorial board. Since launching in 1988, the journal has consistently informed practicing marketers about the latest developments in channels, techniques and tools across the linked disciplines of direct marketing,data management and digital marketing. Each article is subjected to double-blind peer review to ensure it is both rigorous and addresses and satisfies thepractical needs and concerns of marketers. Specifically the journal publishes: Papers describing models and theories that can be used in marketing practice Applied quantitative and qualitative research Descriptive pieces addressing the latest thinking, techniques and best practice In addition the journal also publishes the following regular features: Best practice case studies discussing problems faced and lessons learned by leading global players New technology briefings reviewing the latest technologies Legal and regulatory updates providing expert guidance on the major legal and regulatory issues Abstracts and book reviews providing a "thumbnail" of the best writing The journal is published quarterly and each issue usually comprises an editorial, 4-5 peer-reviewed papers, a best practice case study, a new technology briefing, a legal & regulatory update, 15 abstracts, and 3-4 book reviews. The journal is essential reading for marketers in private and public sector organisations and academic observers in universities and business schools. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mortimer, Matthew. |
| Relator term | editor. |
| Relationship | edt |
| -- | http://id.loc.gov/vocabulary/relators/edt |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Printed version: |
| International Standard Serial Number | 1746-0166 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://link.springer.com/journal/41263">http://link.springer.com/journal/41263</a> |
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