Scientification of Marketing / (Record no. 17091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03014cam a22004335i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BRILL9783657773497 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | nllekb |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260610104911.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191130s2011 ne sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783657773497 |
| Qualifying information | (electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9783506773494 |
| Qualifying information | (print) |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.30965/9783657773497 |
| Source of number or code | DOI |
| 035 ## - SYSTEM CONTROL NUMBER | |
| Canceled/invalid control number | (OCoLC)753302876 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NL-LeKB |
| Transcribing agency | NL-LeKB |
| Description conventions | rda |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 058000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leeflang, Peter S.H., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Scientification of Marketing / |
| Statement of responsibility, etc. | Peter S.H. Leeflang. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Paderborn : |
| Name of producer, publisher, distributor, manufacturer | Verlag Ferdinand Schöningh, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
| 300 ## - online resource | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften ; |
| Volume/sequential designation | 32 |
| 490 1# - SERIES STATEMENT | |
| Series statement | Schöningh and Fink History: Early Modern and Modern History E-Books Online, Collection 2007-2012, ISBN: 9783657100026 |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preliminary Material -- Scientification of Marketing / |
| Statement of responsibility | von Peter S.H Leeflang -- Introduction -- Marketing paradigms and Marketing’s „orientation“ -- Marketing and the firm: „organisation“ -- Knowledge Generation as a Basis for „Operationalization“ -- Data Collection as a Basis for „Operationalization“ -- Model-Based Decision Making -- Conclusion and Discussion -- Remarks -- References -- Veröffentlichungen der Nordrhein-Westfälischen Akademie der Wissenschaften und der Künste. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Die Nordrhein-Westfälische Akademie der Wissenschaften und der Künste ist eine Vereinigung der führenden Forscherinnen und Forscher des Landes. Sie wurde 1970 als Nachfolgeeinrichtung der Arbeitsgemeinschaft für Forschung des Landes Nordrhein-Westfalen gegründet. Die Akademie ist in drei wissenschaftliche Klassen für Geisteswissenschaften, für Naturwissenschaften und Medizin sowie für Ingenieur- und Wirtschaftswissenschaften und in eine Klasse der Künste gegliedert. Mit Publikationen zu den wissenschaftlichen Vorträgen in den Klassensitzungen, zu öffentlichen Veranstaltungen und Symposien will die Akademie die Fach- und allgemeine Öffentlichkeit über die Arbeiten der Akademie und ihrer Forschungsstellen informieren. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | decision theory. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Scientification of Marketing, |
| Place, publisher, and date of publication | Paderborn : Verlag Ferdinand Schöningh, 2011 |
| Record control number | 9783506773494 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften ; |
| Volume/sequential designation | 32. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Schöningh and Fink History: Early Modern and Modern History E-Books Online, Collection 2007-2012, ISBN: 9783657100026. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Public note | DOI: |
| Uniform Resource Identifier | <a href="http://dx.doi.org/10.30965/9783657773497">http://dx.doi.org/10.30965/9783657773497</a> |
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