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Media programming : strategies and practices /

Eastman, Susan Tyler.

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - Ninth edition - Australia : Wadsworth, c2013. - xiii, 484 pages: illustrations; 25 cm.

"International edition"--Cover.

Pt.1. Introduction to Programming -- Pt.2. Frameworks for Media Programming -- Pt.3. Understanding Key Processes -- Pt.4. Television Programming Practices -- Pt.5. Audio Programming Practices.

9781111835026 (pbk.) 1111835020 (pbk.)


Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.

PN1992.55 EAS