Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina, Sridhar Balasubramanian, University of North Carolina.
Material type:
TextPublisher: Hoboken, NJ : Pearson, [2024]Edition: Nineteenth editionDescription: xxi, 744 pages : color illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780137864898
- 658.8 23/eng/20220912
- HF5415 KOT .K636 2024
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | GHU Library | HF5415 KOT (Browse shelf(Opens below)) | Available | GHU2437965970 |
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- Provided by publisher.
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